Social Media Content for Shadow Administration

Shadow Administration is a Virtual Assistant Agency based in New Zealand. They work with various clients providing admin, bookkeeping, online business management and social media support. I was tasked with creating and scheduling social media content for Instagram and Facebook. 


Shadow Administration


Inconsistent social media posting


Creating and scheduling monthly social media posts

Consistency is key when building on social media

One of the most incredible things is understanding when you need to outsource. Toyah, from Shadow Administration, knows what to outsource and when, so she hired me.

When I started working with Shadow Administration they were inconsistent in their branding and social media posting schedule. I worked with Toyah to create a variety of social media post templates that fit with her business’s brand. I also created a content calendar to ensure that her brand is consistently showing up on social media every month.

This has allowed her to have an active platform where she can promote her team, run giveaways, talk about her services, share tips and tricks to help other business owners and promote her business updates.

Phone showing a grid of social media posts

Take a scroll through the gallery below to see some of the social media posts I created for Shadow Administration!

Like what you see?